As a specialist in UX/UI and web design, I’m known for my keen eye for detail and strategic approach to branding and user engagement. Drawing on extensive experience across e-commerce, interior design and non-profits, I’ve guided brands like Shop Thursdays, Arms of Eve, and Collective Studio to effectively reach and connect with their audiences.
I am currently the UX & Web Design Manager at Roots.
Services
UX & UI Design
Web Design
Web Strategy
Web Development
Product Design
Graphic Design
Creative Strategy
Logo Design
Branding / Visual Identity
Corporate Signage
Wedding Invitation & Signage
Work Experience
Roots, UX & Web Design Manager
Roots, Web Design Team Lead
Roots, Web Designer
Collective Studio, Digital Designer & Project Manager
Arms of Eve, Web & Graphic Designer
Elms, Web & Graphic Designer
Hillel Ontario, Creative Strategist
UJA Federation of Greater Toronto, Graphic Designer
Current Role
As the UX & Web Design Manager at Roots, I lead a growing team of designers, driving design thinking and usability across the Roots omnichannel experience. My responsibilities include managing the team, promoting design thinking and collaborating with cross-functional teams. I oversee UX and front-end design processes, manage digital KPIs and lead corporate-wide projects. Additionally, I handle website content management, execute update plans and coordinate web designs for marketing campaigns.
Related Skills
Proficient with: Figma, Sketch, Invision, monday.com, Adobe Photoshop, Illustrator and InDesign, JIRA, Google Analytics, SharePoint, Salesforce Commerce Cloud, WordPress, Shopify and Squarespace.
Knowledge of: HTML, CSS, SEO, user accessibility and image optimization.
Education
University of Western Ontario, Bachelor of Arts, Media Theory and Production (MTP)
Fanshawe College, Diploma, Interactive Media Design and Production